Formulae, meal plans, lifestyle, and a cookie section with almost 200 cookie recipes. Features family-friendly cooking and meals. Two Peas & Their Pod: A Homegrown Haven of Deliciousness Nestled among blogs and websites celebrating food, family, and fun, "Two Peas & Their Pod" shines brightly as a haven for all things cozy and culinary. Its creators, Maria Lichty and Rachel Holtzman haven't just built a recipe repository; they've fostered a community where deliciousness dances with simplicity, and every meal feels like a warm hug. But to call "Two Peas & Their Pod" simply a recipe blog would be a vast understatement. It's a tapestry woven with the threads of family, friendship, and a passion for making life beautiful, one bite at a time. Simple, Fresh, Family-Friendly Feasts: At the heart of "Two Peas & Their Pod" lies a philosophy of accessible, home-cooked goodness. Maria and Rachel understand the rhythm of busy live...
Do you want your online store to start to take off ? Do you need to get traffic for your store to get its first customers? The truth is that creating an online store is not as simple as it is sometimes painted, and one of the great difficulties of stores, in addition to being clear about their business model, is having enough traffic to reach the necessary level of sales.
In this post we are going to discuss some ideas so that your online store can start to take off and get results. Always being clear that each business is a world and that we cannot give you a magic formula so that everything works, let's see what can be done.
Tips for your online store to take off
There are several elements that must be taken into account
so that an online store can take off and start selling.
1. Make your website build trust
Are you sure that your online store generates trust? One of
the reasons a store sometimes doesn't sell is simply because it doesn't convey
trust.
Trust is generated in various ways: a neat and elegant web
design, basic information about the purchase process, clear prices, and above
all, legal information, privacy policy and cookies. Take into account all
aspects related to the GDPR .
2. Test your products with Facebook Ads
Maybe you still don't have any traffic and you don't know if
your products will sell well or not. Instead of spending a year generating
content until your website has good organic traffic, you can invest in Facebook
Ads to try to get some sales.
However, when investing in Facebook Ads you must take into
account some aspects. People don't easily buy paid products through Facebook,
so it should be a very cheap and affordable price. People are not usually going
to buy very expensive products in a couple of clicks, so your conversions are
going to be lower than if you sell products of 1-20 euros.
3. Haz un newsletter
Many people come to your website, but they go where they
came from. You should start creating a newsletter that allows you to send
content to your potential customers on a regular basis so that they are aware
of your news and can buy your products.
A good way to start your online store can be simply by
giving away a catalog or some valuable information related to your sector, in
exchange for an email or email. This will allow you to already have your first
users to make a newsletter in which you show them products that may be of
interest to them.
4. Position yourself in Google
Through Google Ads, you can generate ads that allow you to
position your online store on Google and get more visitors. You will only pay
per click, and keep in mind that a click does not equal a sale. But if your
page converts well, every few clicks you could get a sale.
The point is that also from the beginning you can start
reaching paid traffic through Google to get your first sales with your online
store.
5. Generate content through a blog
Although the blog will take time to take effect, you can
generate long and high-value content that can allow you to position yourself
well for certain keywords. In this way, over time you will attract organic
traffic that will show interest in your online store and you will have more
opportunities to get sales.
The contents should be well optimized for SEO, but also well
optimized for conversion. That is, redirect users of your blog to your online
store or to your newsletter landing page so that they end up buying the
products.
Your online store can't get off the ground?
Not all online stores are successful. But sometimes it is
striking that in many small projects they think that their online store does
not sell, when the real problem is that it still does not have visits and to
get traffic you have to invest, either in advertising, or in organic traffic,
or in the two.
In this sense, it can be of great help to have Internet
positioning professionals to help you generate valuable content that attracts
your potential customers.
You must bear in mind, in any case, that the sales of an
online store do not depend only on traffic, but on a sum of factors, from your
prices to customer service, going of course through the user experience
generated by your website. and a whole series of elements that you will have to
improve over time.
If you are in this situation and you have not just managed
to grow your online store, we invite you to contact us and we will help you
improve content and SEO so that your online store can achieve better results.